 KeyWord Research
Keyword research is an important part
of search engine optimization. EWSites.com
provides keyword research and analysis
to find the best performing keywords and phrases for
your website. Our keyword research involves
finding the most relevant and popular terms that describe
each of your main pages.
Without keyword research
it is nearly impossible to achieve highly targeted search
engine traffic to a website. Your site may be built
around a set of low-performing or irrelevant keywords,
which means your traffic is also underperforming. It
is important to have a clear focus on who the viewers
are. Your audience could be industry or product specific,
but it also could be region specific as well.
If you are an Optometrist, practicing in a particular
town, then most likely your targeted audience would
be region-wide and not nation-wide. Optimizing
for a national audience would only bring in irrelevant
traffic with a low conversion rate. The main focus of
keyword research involves five items: keyword
popularity, keyword competition,
keyword convertibility, cooperation
and analyzing server logs.
Keyword Popularity
Many times website owners will come up with a list
of common sense keywords for their businesses, which
by all logic should produce excellent results. After
keyword research has been performed
it may become evident that a slight derivation of these
keywords is what most people are looking for or that
there are some other high performance common sense keywords
that were overlooked.
Keyword popularity is usually measured
by how many times a month a search is performed on several
search engines for a particular keyword or phrase. It
is important to know the potential traffic for the keywords
before optimizing the website. High performance
keywords generally bring in high amounts of traffic.
There also may be more competition for these popular
keywords since many will want to get a piece of this
traffic.
Keyword Competition
EWSites.com keyword research
also involves researching the competition
for each keyword in order to determine what specifically
needs to be done to your website to achieve top 10 rankings.
Unless you know who your competition is and what techniques
they are using to achieve top 10 rankings, you have
not performed full-blown keyword research and analysis.
Good research will give you a leg up on the competition.
Keyword Convertibility
We analyze the conversion
potential as part of the keyword research.
This is an analysis of which keywords will convert traffic
into sales. According to search engine studies, the
two most common types of searchers are information seekers
and buyers. Some high traffic keywords will
bring in tons of information seekers to a website but
may not convert many into sales. On the other hand,
many low traffic keywords are often overlooked and these
can be high in converting the visitors into sales. Many
specific terms will fit into this category such as 3
or 4 word key-phrases. Good research will uncover these.
Cooperation
Keyword research is always done in conjunction
with our SEO Firm clients. Who knows
your business better than you? We ask our clients for
their list of keywords first and then we perform our
own independent keyword research and discuss our findings
with you. Most of the time, the outcome is that our
clients choose some of keywords they have chosen plus
many from our research.
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